First Care Homes provides an environment and culture in which elderly people are treated with respect, compassion, comfort, dignity and choice. In this way First Care Homes recognises each resident as an individual and makes a commitment to deliver a truly personalised service.

Our leadership team

Helena Jeffery


Helena was the driving force behind award winning and quality accredited Caring Homes when she founded the company in 1994 through the purchase of her first care home with her son Paul.

A registered nurse with a passion for delivering personalised care to elderly people, Helena worked as a retirement homes Manager ahead of starting the highly regarded care home group. Helena is passionate about quality person centred care, and ensuring that every resident achieves the highest possible quality of life.

As a result of her outstanding track record in delivering the best possible quality of life to elderly people, Helena was acknowledged with a National Award – “The Dame Vera Lynn Lifetime Achievement Award”.

Paul Jeffery


Paul is Helena’s oldest son and a co-founding director of Caring Homes Group.

Recognised as one of the most influential people in health and social care in 2009 and 2010 by Health Investor and Caring Business, Paul Jeffery is regarded as one of the leading lights in the care home sector, 2 years ago this was acknowledged at the National Care Awards when he received the Care Entrepreneur of the Year Award.

Robert Jeffery

Founder & MD

Robert is Helena’s youngest son and has worked in the role of Support Services Director for Caring Homes Group over the past 14 years. Robert is the MD of the FCH Group and prestigious care home, Park View.

Proven in care

The Jeffery family are founders of Caring Homes Group as well as First Care Homes.

Caring Homes Group is a highly regarded corporate care home operator providing care and support across 4 specialist divisions, namely Caring Homes, Consensus, Curate Hospitals and Cheshire House Group. Founded in 1994 by the Jeffery family, Caring Homes Group is a quality accredited, multi award winning health and social care operator who provide care, support and treatment services to elderly people, younger adults with profound learning disabilities, adults with acute psychiatric illness and vulnerable families.